Kitaboo At Tools Of Change for Publishers (TOC) Conference, 2012

Kitaboo will be exhibiting at the O’Reilly Tools of Change for Publishing Conference in New York, starting today, 13th February. Find us at Booth No. 104.

That publishing technology is undergoing a sea change is a cliché, well worn yet relevant, more so now than at any time before. We, at Hurix Systems recognize it. Publishers recognize it, and so do consumers. The pace of change is both intimidating and breathtaking in as much as it is revealing for the potential it brings in its wake.

EPUB 3.0, HTML 5.0, and DRM among others are no longer merely terms but challenges that make demands of publishers to innovate, improvise, and align. Couple them with the challenges the digital environment brings to bear on publishing with respect to the rapid turnover in reading devices and the shift in reading patterns and reader preferences in light of emerging digital natives and content consumption and it becomes clear that if ever there was a time conventional publishing as we understood it stood at the crossroads of change, it is today, it is now.

At the crossroads of convergence between publishing and technology, we stand poised to adapt to survive, and consolidate.

O’Reilly’s Tools of Change for Publishing Conference, 2012 is where the publishing and technology industries converge, where ‘practitioners and executives from both camps share what they’ve learned from their successes and failures, explore ideas, and join together to navigate publishing’s ongoing transformation’.

On display at our booth will be the latest additions in our portfolio of innovative solutions for the publishing sector. With our products and services, you can leverage the global delivery model to create, deliver, and manage digital content and technology solutions.

Explore the following products and services at our booth (No. 104).


Our cloud-based eBook platform that streamlines multi-format, multi-platform DRM-enabled eBook production, and enables custom publishing besides providing a managed, student-facing eBook portal for smaller publishers.

With Kitaboo, you can create a rich eBook that maintains print fidelity once, and at the click of a button, publish to multiple platforms (PC/Mac, Android, iOS) and in multiple formats (Flash/XML, Fixed Layout HTML and EPUB, native iOS and Android).

Kitaboo XML

Generate well formatted XML and different reflowable formats like EPUB, MOBI in an intuitive non-technical workflow. An intelligent processing engine transforms a print-ready PDF with a rich mixture of textual and graphical content to your DTD.

iPad eBooks & branded Apps

Created for our clients to offer via Apple’s iTunes Store and Android Market

Dictera Authoring Platform

A cloud-based, collaborative digital content authoring, management and publishing platform. Dictera allows our clients to create engaging, interactive and media rich digital first e-learning content once and publish to multiple platforms (PC/Mac, iOS, Android) and in multiple formats (Flash/XML, HTML, native iOS and Android).

Digital Content Lifecycle Services

These will include interactive whiteboard content creation, animations (2D/3D), learning games, labs & simulations, iBooks and content for mobile devices, eReaders (Kindle, Sony and Nook eReader), iPad and iPhone applications.

We will be happy to share our decade long experience in the K12, Higher and Professional Education space and how we can add value to your digital publishing initiatives.

Visit us at booth no. 104 at the O’Reilly Tools of Change for Publishers (TOC) Conference, 2012 in New York between Feb 13th-15th, 2012.

Kitaboo In Light Of Apple iBooks

Learning does not change, nor does the need for it. However, what has changed from before is the availability of means to impart it in a way that enhances not just the learning experience but meets learning objectives deemed necessary to help learners better grasp learning content.

At Hurix Product Development, it’s this aspect we’re challenged by the most, and the reason why most days spin past with nary a trace of their passing save conversations and development trails around design and development of Kitaboo, an e-publishing platform for creation of Rich interactive eBooks for multiple platforms.

And the last few days should’ve been more of a blur than usual, not in the least due to Apple rolling out iBooks 2 for the iPad. But quite the opposite happened. It gave us pause for thought, a moment for reflection, and more than a glimpse of validation.

We saw some similarities with Kitaboo and our own concepts and thoughts we’ve wrestled with and implemented in the two years that Kitaboo has been in existence. It validated our trajectory as only competitor products can. However, of particular interest was paths of divergence.

Keen to find out areas of maturity Kitaboo has attained vis-a-vis iBooks we panned again, and sure enough, as we stepped through the latest Apple offering, several instances emerged indicating the level of comprehensiveness that Kitaboo has achieved over time in the domain iBooks seeks to serve.

Multi-device Output

Kitaboo enables multi-device output, i.e. it supports iOS, Android, BlackBerry, and PC/MAC versions. Apple iBooks Author limits its support to iPad.

Essentially this means that if you’re planning on using iBooks Author and wish to make your interactive eBook available on Android and PC/MAC, you’d have to look elsewhere. Moreover, you cannot preview your eBook in iBooks Author without hooking up an iPad. Kitaboo imposes no such restriction on you. You can preview your interactive eBook within your authoring environment.

Custom Branding

With Kitaboo you’re free to brand your interactive eBooks across devices with your own eBook player. With iBooks Author you’d be hard-pressed to achieve this as you’re limited to using Apple’s generic branded player, iBookstore.

What this means is while your content is consumed you’re losing out on brand visibility, in turn limiting your ability to strengthen brand loyalty. With Kitaboo you’re free to brand your interactive eBook and consolidate the returns from content value and translate it into enduring brand loyalty that you can leverage for successive products.


If you’re looking to host your eBooks for sale on your own eCommerce site, Kitaboo is the way to go. Once you’ve created your rich interactive eBook, considering the effort that’s gone into creating and authoring the content, Kitaboo solution allows you the flexibility to choose the channel to market and distribute it, and to set the price of the eBook.

Interactive eBooks created using iBooks Author can only be distributed through Apple iStore on iPad. Moreover you cannot set the price of your interactive eBook (Text Book) beyond $14.99 on iBookstore.

And at the moment, iBookstore is not available in all geographical regions, meaning you could have your eBook for sale on iBookstore and not be able to reach your audience where iBookstore does not operate.


iBooks environment demands a much higher level of editorial input in defining interactions and page composition in addition to limiting the working of these interactions to iPad only.

With Kitaboo, the level of interactions offered are comprehensive enough to allow the author to create interactive eBook content with little or no editorial input considering that such input may not always be at hand. The interactions created in Kitaboo work across devices and platforms.

Custom Fonts

Kitaboo supports custom fonts used by publishers. iBooks Author restricts its support of fonts to those supported by Apple.

Enterprise Scalability

Kitaboo scales from retail to enterprise levels of usage while iBooks Author is primarily suited for retail.

Cloud Computing

What truly scores for Kitaboo is its cloud-based architecture. Since Kitaboo does not require the user to download the software to the user’s machine, it frees you from the need to stick with a machine with downloaded software as is the case with iBooks Author.

It means so long as you have a license for Kitaboo, it does not matter where you choose to access it from. You do not need Kitaboo on a local machine to author your rich interactive eBook. And it does not matter what machine you use to access Kitaboo.

In contrast, iBooks Author requires you to install the software on your machine before you can begin using it, the platform required being Mac.

SCORM Compliance

As mentioned above Kitaboo generates multi-device multi-format output with support of e-Learning standards like SCORM compliance, essential for tracking/reporting users progress and enabling effective classroom training.

Smart Search

Kitaboo uses proprietary algorithms to intelligently extract meaningful and relevant information from provided input files, which further enhances the eBook creation process by dynamically generating book’s Table of Content, assessments, and key concepts/definitions among other things.

Size Optimization

While we recognise that space is no longer a premium as it once was, we realise it serves nobody’s purpose to make eBooks ‘heavy’. Kitaboo prides in making eBooks sit light on infrastructure accessing and storing rich interactive eBooks. Our approach is driven by a belief that we cannot go wrong with ensuring eBooks are only as heavy as is absolutely necessary.

Legacy Content Support

Advent of technology enabling the creation of rich interactive eBooks meant publishers were scrambling to convert their existing legacy content. The alternative was a costly proposition. Kitaboo was designed to reuse the vast legacy content of the publishers and convert them into rich interactive eBooks, saving the publishers the costly exercise of re-authoring them for each new device format.

With Apple iBooks Author, since it supports limited formats, publishers with vast amounts of legacy content will have to re-author content assets to make them compliant with formats supported by iBooks Author, an expensive proposition.

Seamless Integration With Publishing Process

Kitaboo, by virtue of being a cloud-based application enables multiple actors in a publishing process seamlessly integrate their functions together to collaboratively create rich interactive books on the Web itself. In addition Kitaboo eliminates the need to create a supporting IT infrastructure (including manpower) and process typically involved in digital publishing process, reducing the cost significantly as compared to desktop based applications like iBooks Author.

In as much as the differences between Kitaboo and iBooks Author were revealing they helped us focus again on the philosophy underpinning Kitaboo, to enable and facilitate functioning within an existing eco-system.

Reading a book is not an experience restricted to the one reading but instead brings within its ambit an eco-system involving the author as publisher, the publisher as an enterprise, and the market as a validator of content value.

The eco-system is a sum of its parts. And products that align with this reality seek to facilitate the success of the eco-system.